Color Picker

How we identify trending colours

Every day we look at millions of real design choices and stitch three streams of data together to spot what’s gaining momentum::

• User behaviour: We track which colours designers select using our colour picker. We don’t monitor where those codes are later used; our focus is solely on the shades they choose.
• Real websites and palettes: Our extension automatically captures the CSS colours from the sites a user visits and analyses. It also grabs colours from palette images that designers reference, so we see what’s actually being used out in the wild.
• Temporal dynamics: We monitor how usage of each shade changes week over week - whether a colour is taking off, holding steady or fading away.

Frequency on its own isn’t enough. We employ GPT models to interpret context and intent, filtering out one‑off experiments and brand-specific outliers. This way, the colours we highlight reflect genuine cross‑project trends rather than noise.:

Where AI fits in

Raw counts don’t tell the whole story. Our language model looks at how and why each colour is used - whether it’s a background, a button, body text or an accent. That helps us spot patterns:

• Cluster similar hues under the same trend,
• Understand how a colour functions in UI,
• Separate genuinely emerging themes from timeless neutrals or legacy palettes.

In short, the model helps us interpret the data; it doesn’t make the trend decisions itself.

Why these colours are trending

A hue earns a spot on the trending list when:

• It’s showing up more often across unrelated projects and teams,
• Designers are using it for important roles like calls to action, highlights or structural elements,
• We see it being adopted in different types of products and industries.

Because we track usage over time, the trends evolve naturally, reflecting what’s happening in the design world right now.

How often do you update the trending colours?

Our trending list is refreshed every week. We continuously collect new data from colour picks, website scans and palette images, then recompute the trends on a regular cadence. This way, the colours you see reflect what designers are actually using right now, without overreacting to short‑lived spikes.